Taste of Absinthe


Pages 45 – 46

^ Workshop for Shipping Absinthe in Casks

Another more astute process consists in imitating as close as possible the appearance of the Pernod and Sons bottle, the seals of glass and wax which characterize it and especially the label whose colors and design are reproduced most faithfully. It is a question of creating in this way, between the two bottles, a resemblance such that the inattentive or illiterate purchaser voluntarily accepts the imitation for the true product. This game is dangerous and many an industrialist who has ingeniously come up with a label similar enough to that of the House of Pernod and Sons to create confusion, and dissimilar enough to dodge a fraudulent imitation lawsuit, – has seen his calculations thwarted. With good reason the Court has trouble believing, when some labels mistakenly resemble those of a reputable firm, that this similarity is the result of pure chance, they are always inclined to see rather the proof of illicit intent. It is said, if the counterfeit is actually theft, the fraudulent imitation constitutes a true breach of trust, a swindle, and the Courts will never fail to severely repress this way of appropriating the good of others, of attacking the honor, the reputation of another, while often endangering the health of the too trustful consumer. The House of Pernod and Sons has no complaint about the results obtained in the keen war that it wages against the imitators of its trademark.